When the new year rolled around I considered how I wanted to improve my ebay store. I had been busy since August trying to get my store inventory up in anticipation of the holiday shopping. I was trying to get items into my store that would sell, regardless of the selling price. I think that the lowest priced item I had was priced at $3.99. After looking at the profit margin on items priced in the range of $3.99 to $6.99 I decided to phase out those lower priced items. I also looked at things that didn't sell at all or took forever to sell. Those had to go also.
As a result of my decisions I have eliminated some items that just didn't do it for me.
Patterns
I have been an avid seamstress since I learned to sew on my grandmother's treadle sewing machine when I was about 8-9 years old. Granted, it took a while to gain some skills on the sewing machine, but I kept at it until I could do a decent job. I proudly made both of my high school prom gowns. Not because I wanted to show my skills off, but because financially it was a smart move. I figure I save about $100 on each gown by making them myself. So to make a long story short, I know my way around a pattern or two.
I had a habit of picking up patterns at yard sales or the scrap exchange for 10c to 25c. Good profit margin when most patterns go for $5-$10. But most of the patterns I picked up just didn't sell. The ones that did sell were vintage craft patterns ($10-25)and Vogue Couture Patterns($25-90). So I have eliminated just about all of my patterns.
Mugs
I like mugs. They are easy to find. Fairly easy to ship. Easy to store. But most mugs don't bring me the profit margin I'm looking for. I just can't sell a mug for more than $10-12 for the life of me. I need to be more selective with my mugs. I type this as a basket is sitting next to the computer with about 6 mugs in it ready to list. Most of the older listing I won't be relisting because I could use the space for things that will sell faster. And all you sellers out there that sell Starbucks mugs right and left. Good for you because I can't do that. I have two city mugs that I have had listed(maybe a little high$) for about 9 months and while 4 others that I listed at the same time have sold these two are holding up progress. Time to bite the bullet and lower the price.
Infant Loveys-Security Blankie
These are so sweet. What a good idea. Better than carrying around a full size blanket until you get married.(really happened) Or having the hotel housekeeper think it is trash and throwing it away (yep, same blankie)
But I can't sell them. I have a storage box full of them and while I sell one occasionally, it isn't worth my while or storage space to buy any more. I have tried raising my prices, lowering my prices, just about anything to get them to sell and zilch. And I have this one for sale that truly baffles me. I regularly get over 100 hits a month on this one item.Cute as a button and perfect shape.
But it has been sitting forever. Well, at least six months. When I listed the super hero there was one other in the expired listings for about $50. I thought that was too high so I went lower. Lets face it, this isn't a rare item. So mark these off my shopping list. No more blankies.
On to more positive things. Starting off the new year I decided to only list new items that will bring me at the very least $10 profit. And of course I immediately begin to sell lower priced items. Tuesday I shipped out 4 items. An average day. Total cost of these varied items were $5.80. The total profit on these 5 items was $46.79. Not a bad day. But a bad day when you consider one item, a boggle game sold for $6.99 and another item sold for $24.99, a new flannel gown. That's too much of a difference to make me happy. I want more $24.99 and up sales.
Now, I must go purge stuff. It makes me feel better, gives me more room AND I can go thrifting and buy stuff that will sell.
I am sure you already do this...but just in case....I had trouble with loveys for a while too. Mine was a key word issue. I now look in solds, choose high to low, pick the highest one or two. Don't copy anyone's work but make sure you use the same category, & have the same key words as these best selling ones worked into the title. They are really light so try BIN w free shipping. Sometimes just a penny less makes yours the lowest current price so pay attention to that too. I LOVE that superhero one, surprised it hasn't sold! I enjoyed your post, thanks :)
ReplyDeleteThanks for the tips. I did go and revise the super hero one but I just added blanket to the title and rearranged it some. I'll try your tips with the ones I have left. I always hesitate to do free shipping because nothing is free, but you are right about the penny making the difference in the perception that an item is cheaper. I look at 9.99 and see $9 and some (SweetiePie) look at 9.99 and see $10. Thanks
DeleteSounds like you've got a good plan! I'd like to list things that I can make at least $10 profit on also. Hoping this summer will have some good stuff at good sales! ~~Pam
ReplyDeleteI am just starting to really figure out what will consistently make a decent profit. I had to purge a bunch of stuff yesterday.
ReplyDeleteI love everyone's blog, but everyone sells different things. I just love to see what everyone else sells. I guess this is one reason I like selling so much. Every day is an adventure as to what sells and every trip to the thrift is an adventure.
ReplyDeleteI can't for the life of me sell mugs either. I currently have 30. I keep saying no more mugs and then I will see a cute one and can not resist. It doesn't help that the t.s. I go to sell them for .39 I also have a hard time selling the loveys. I see posts upon post on my fb groups of people selling them so I know there are buyers, I just cant seem to attract them.
ReplyDeleteI did it again today. I went to the Habitat Restore today and the only thing I bought was...another mug! I should have just put it down and walked away but.....I couldn't resist. It had original tags.....
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