I had a simple little skirt to list last night. Just needed to make sure that is was a women's skirt and not a girls skirt. Why?
Last week I accepted a return for a denim skirt that was a size 10. I measured it and included the measurements in the listing. Only one problem. I measured it as a 10 women's and it was really a 10 girls. Why did I make this mistake? Because I didn't check the charts. There is a small difference in the actual waist size (about 2" laying flat) and since I am no where in the neighborhood of a women's 10 I just went with visual guessing. Bad choice.
So, I didn't want to make the same mistake again.
So, I checked completed listings for similar style and maker skirts. Found one and checked the listing, no measurements at all. Checked 5 more and finally someone included the measurements. I checked 6 listings before I finally found someone who took the time to include measurements.
I try to be a good seller but this makes me wonder how many other sellers skip the essentials. I am beginning to understand why buyers react so negatively when they have a problem with something they bought. You shouldn't have to email a buyer to find out what the measurements of clothing are. Some buyers take days to answer emails. Most buyers want the answer instantly, or sooner.
I read somewhere, or heard it somewhere, that you should take pictures like there is no description and list like there were no pictures. I don't think I would go that far, but I think a good description helps make the listing more transparent, not like you are hiding anything.
I have reached a similar decision that "the Trash Elves" have reached and I plan on eliminating anything unnecessary from my listing. No more templates. More succinct descriptions and I'm really trying to do better photos. Coming soon to a listing near you!
So, cut corners by cutting out templates. Cut corners by cutting out words. But don't cut corners by leaving out measurements.